Liberty Mutual
Commercials
You probably recognize us from your commercial breaks. Check out some of our most prominent campaigns.
Liberty, Liberty, Liiiberty, Liiiberty
Have you found yourself singing the jingle? If not, you will. Whether it's LiMu Emu & Doug®, Liberty Biberty™, or one of our other campaigns, there's more to these commercials than meets the eye.
LiMu Emu TM
What can we say, some birds just have “it”. LiMu'sTM got it in spades. When he's not helping spread the word about customizing insurance, you can find him pecking, squawking, and eating bugs. You know, bird stuff.
Fun facts
The guy can't even fly. Those wings are purely decorative. Also, “LiMu” stands for Liberty Mutual... is your mind blown?
Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
LiMu Emu TM
What can we say, some birds just have “it”. LiMu'sTM got it in spades. When he's not helping spread the word about customizing insurance, you can find him pecking, squawking, and eating bugs. You know, bird stuff.
Fun facts
The guy can't even fly. Those wings are purely decorative. Also, “LiMu” stands for Liberty Mutual... is your mind blown?
Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
Doug
Doug is an insurance man, through and through. He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras. When he's not telling people about customized insurance, he's... well come to think of it, he doesn't really have any other interests.
Fun fact
He's a breathtaking accordion player.
Download your printable LiMu Emu and Doug costume essentials.Doug
Doug is an insurance man, through and through. He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras. When he's not telling people about customized insurance, he's... well come to think of it, he doesn't really have any other interests.
Fun fact
He's a breathtaking accordion player.
Download your printable LiMu Emu and Doug costume essentials.Liberty Biberty™
He's yellow, he's got charm, and a Statue of Liberty crown he never takes off. He's the warm fuzzy feeling you get when you get great coverage at a great price.
Fun fact
He's a real puppet about the size of a volleyball. And his name? It came from a famous flub - when an actor couldn't quite get “Liberty Mutual” right on camera. The rest is history.
Liberty Biberty™
He's yellow, he's got charm, and a Statue of Liberty crown he never takes off. He's the warm fuzzy feeling you get when you get great coverage at a great price.
Fun fact
He's a real puppet about the size of a volleyball. And his name? It came from a famous flub - when an actor couldn't quite get “Liberty Mutual” right on camera. The rest is history.
LiMu Emu & Doug Commercials
Soccer | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
If this speech doesn't motivate you. Well, we don't know what will.
Soccer (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
They might not have won the game, but everyone's a winner when you customize your car insurance with Liberty Mutual.
Parent Teacher Conference | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
You know what they say, kids always rebel against what you love.
Parent Teacher Conference (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
The hundreds you can save with Liberty Mutual are made for adults. The chair Doug's sitting in…was not.
Pool (:30) | Liberty Biberty | Liberty Mutual Insurance Commercial
They say don't meet your heroes. Unless you're Liberty Biberty and your hero happens to be the guy who made your name famous.
Tell Everyone (:30) | Liberty Biberty | Liberty Mutual Insurance Commercial
Meet Liberty Biberty! On the lookout for new friends... but also needs to look out for other things.